The rapid development of artificial intelligence (AI) has significantly transformed the landscape of communication and media across the globe. As we navigate the fourth industrial revolution, the fusion between technology and the humanities—particularly in the field of communication—has become increasingly critical. The emergence of Digital Humanities as an interdisciplinary field offers new perspectives for understanding how technology reshapes human interaction, cultural narratives, and media production.
Generally, the rise of digital platforms, algorithmic content distribution, data analytics and automated communication tools has revolutionized how information is created, disseminated, and consumed. They are integral to journalism, public relations, entertainment, and political communication nowadays. This transformation presents both opportunities and challenges, especially in a culturally diverse and digitally dynamic society like around the world.